Copywriting

Copywriting may not be as wild and out there as screenwriting, but there’s still lots of joy to be found in writing for SEO. There are opportunities to share a cheeky bit of humour with your audience, there’s the fun of researching a topic to become a temporary master in that field, and there’s the quantifiable data that shows you’re good at what you do.

Here’s a couple of recent examples from my current role at First Aid Pro. Both of these are for their sister organisation, Skills Training College. They’re two of the longest blogs I’ve ever written and both were written to be silos that smaller blogs could link into to boost our rankings; a technique also used in social media.

The Most Venomous Snake in Australia: A Top Ten List

First Aid for Spider Bites: Symptoms & Treatment

Both are also in the top ten pages for their website. Not blogs, pages. Period. And given the sheer number of pages on this site, even I have to that’s impressive. The snake article is, at the time of writing, the third highest result for “snake bites” on Google.